our process

21 days.
here's every
single one.

No mystery. No ‘we’ll figure it out as we go.’ This is exactly what happens — from the first call to the final handoff.

Most agencies treat your idea like a ticket in a queue. Someone scopes it. Someone designs it. Someone else builds it. By the time it’s done, nobody who worked on it actually cared if it solved the problem.

We work differently. The person on your discovery call is the person writing the code is the person on your handoff call. One brain. Full context. Real ownership.

01
Strategy & Design Build Launch
Day 01

Discovery call

60 minutes. We ask the uncomfortable questions — who is this actually for, what’s the one thing it must do, what does success look like in 30 days? We’ve done this enough times to know which questions founders haven’t thought about yet.

the 21-day journey

what actually happens.

Strategy & Design +
Build +
Launch +

not just a product. everything around it.

01
Live product

Deployed. Real URL. Not a prototype. Your first users can use it the day we hand it over.

02
Source code

Full repository. Documented. Yours. A future developer can pick it up without calling us first.

03
Product guide

How it works. How to show users. What to watch for in early feedback. A founder’s manual, not a tech doc.

04
Analytics setup

Know what your first users actually do — not what you think they’ll do. The basics, set up correctly from day one.

05
Handoff call

60 minutes. We walk through everything — the product, the codebase, the guide, the analytics. You leave with full context.

06
Honest roadmap

What to build next. Based on what we saw during the build, not guesses. Specific, not generic. No upsell attached.

“we’re probably not
right for everyone.”

We don’t do unlimited revisions.

Scope locks on day 5. Changes after that get scoped and priced separately. This protects you from scope creep as much as it protects us.

We don’t do 8-week projects.

Three weeks is the product. If you need longer, you need a different studio. Urgency isn’t an accident — it’s part of what makes early products sharp.

We don’t pretend AI does everything.

AI accelerates the work. Judgment, taste, and architecture are still human. We use AI where it genuinely helps — not to impress you in a pitch.

We don’t take every project.

If we don’t think your idea has legs, we’ll tell you. Before you pay us anything. We’d rather lose a client than help someone waste three weeks.

We don’t disappear after delivery.

One week post-launch check-in. Honest feedback on what we’re seeing. No invoice attached. It’s just how we’d want to be treated.

things we’ve actually built.

fabric
AI · Fashion Tech · B2B

Fabricdost

Fabric retailers lose 30% of customers at the visualization stage — customers who can’t imagine how a fabric will look as a finished garment.

We built Fabricdost to close that gap. Upload a fabric, select a garment style, and the AI generates a photorealistic image of the final look in seconds — on a model or on a real person. Every staff member becomes a confident salesperson.

The result: a 20–30% increase in conversion for retail clients in the first month.

sound culture
Music · Community · Consumer

Reverb

Music streaming solved discovery. It didn’t solve belonging.

Reverb is for the 1% of music fans who aren’t passive listeners — they’re obsessives. Artist clubs with private drops. Synchronized live listening sessions. Music trivia that makes knowing your artist’s discography feel like a superpower.

We built the entire platform — community architecture, real-time infrastructure, interactive game logic — in a single sprint.

“you’re exactly who this is for — if:”

“if that’s you — we should talk.”

let’s turn your idea
into something real.

Tell us what you’re building. We’ll tell you honestly if we can help, how long it’ll take, and what it’ll cost.

start the conversation 3 weeks. you talk to the builder. no surprises.